The Vertical Lunchbox
An innovative lunchbox with a twist - literally. Designed with an adjustable orientation to bring flexibility and fun to everyday use. The product raised $126,286 on Kickstarter, surpassing its goal by 1162%.
RE-IMAGINED DESIGN
Vertical to Horizontal in a second!
Seamlessly transition between configurations for playful, practical design versatility.
DESIGN FEATURES
Locking mechanism
Robust click-lock system secures the lunchbox in place, while lifted side-clips allow for effortless access
Removable handle
Detachable handle offers a streamlined profile and versatile portability for on-the-go convenience
Multi-layer for added thermal insulation
Smart multi-layer construction maintains optimal temperature, ensuring your food stays fresh throughout the day
DESIGN PROCESS
Mastering the Mechanism: The Heart of the Design
Collaborated with Sushant Vohra as our lead designer, we focused on solving the primary challenge - developing an innovative mechanism that anchors the entire design. Through detailed sketches, iterative modeling, and precision techniques, the mechanism took center stage. Once perfected, every subsequent element naturally followed its cohesive design language.
